The transition into Personal Branding

Adelaide Business is changing

Formerly known as Makeup Addiction, I have recently decided to take the plunge to create a more personalised and instantly recognisable brand. 

For the last 8 years I have been offering Makeup and Hair Styling services to clients across South Australia and building my reputation and portfolio.

For the last 8 years I have been offering Makeup and Hair Styling services to clients across South Australia and building my reputation and portfolio.

I named my business “Makeup Addiction” when I was just 19 and it seemed fitting for my ever-growing Addiction to Makeup and the fun I was having starting out. I created a social media profile (Instagram didn’t exist back then would you believe!) and a website, and worked full time on the business from the get-go. Living from home for the first two years definitely helped and I slowly built my client base and reputation. I have been so lucky to work for myself for so long now in a career that I am passionate about. I am proud of what I have achieved in the last 8 years and the people I have been able to meet, however, I picked 2018 as the year for change; for a transition. An opportunity to develop, grow, and express my new style and vision; with a fresh new website, colour scheme and feel.

Chloé Ellouise’ is not just my name, it is synonymous with the brand that I take pride in, as well as the relationship between my clients and I.

Adelaide is moving fast with young, fresh entrepreneurs and girl-boss’s emerging left, right and centre which is so exhilarating for the future of small business in Adelaide. The beauty industry is now booming more than ever before and with that, it is important to stay in the know, keeping your brand and products up to date, and your goals centred. 

So, be prepared for new collaborations, weekly blogs, a new online booking feature, personalised advice for all my future Brides-to-Be as well as tailored Makeup lessons so that you can master your own look!


I have always worked alongside a number of Makeup Artists and Stylists in the industry and have 2 Assistants who bring forth their amazing skills to make sure that everything runs seamlessly and on time with our Bridal Parties and with my clients when I am fully booked. In this next phase of the business, expect to see some new fresh faces emerging who I will be collaborating with and having assist future bookings as we expand.

New to ‘Chloé Ellouise’

  • Makeup Loyalty Cards – Every 5th Makeup when you book with Chloé Ellouise is FREE! Yes, you read correctly!!! This is un-heard of in the beauty industry and I am proud to offer this loyalty to my valued regular clients! *Conditions Apply but YES, your 5TH MAKEUP BOOKING IS ON THE HOUSE!!
  • Gift Certificates that you can order online and get delivered straight to your door!
  • Weekly Blogs showcasing Makeup and Hair Styling tips as well as Behind The Scenes footage from our Weddings, Events and Photoshoots.

I am super excited for the launch of Chloé Ellouise and it has been something I have been anticipating for over a year! I have obsessed and spent countless hours perfecting each and every corner of my website and logo in the hope of delivering something that not only I am passionate about, but something that every one of my existing and future clients will love and recognise. Enjoy taking a look around the new site and if you have any questions or recommendations for improvements, please feel free to contact me, I would love to hear from you!

 Chloé Ellouise 

Copyright ©Chloé Ellouise 2020